In Accra, MTN Ghana recently hosted the inaugural edition of its Digital for Good Masterclass, themed “Empowering Entrepreneurs in Technology and Agriculture.” The initiative aims to equip entrepreneurs with the digital tools, mindset, and network to compete in an increasingly technology-driven economy.
Driving Digital Transformation
During the event, Sandra Oduro Antwi, Senior Marketing Specialist at MTN Ghana, said the company’s goal is to ensure that digital transformation becomes a tool for empowerment. “As we move into a more digital era, our goal is to ensure this revolution becomes a tool for empowerment, one that uplifts innovators, changemakers, and every participant in this digital ecosystem,” she stated.
Antwi highlighted MTN’s investments in capacity-building programs that provide training, mentorship, and access to digital platforms across sectors such as e-commerce, health, and agriculture.
Agriculture Meets Tech
Antwi also noted that digital tools are revolutionizing Ghana’s agricultural landscape. “In agriculture, digital tools are transforming how farmers access information, financing, and markets. MTN’s digital solutions continue to enhance productivity and strengthen food security across Ghana,” she added.
The initiative encourages agritech and agri-commerce innovators to leverage platforms that help farmers connect to finance, markets, and data-driven insights.
Cybersecurity as a Strategic Asset
Jacqueline Hanson-Kotei, Senior Manager for Enterprise Information Security and Governance at MTN Ghana, used the occasion to emphasize the importance of cybersecurity awareness. “October is Cybersecurity Awareness Month, and it reminds us that online safety starts with each of us. Be cautious with the information you share, use strong passwords, and enable multi-factor authentication whenever possible,” she advised.
Hanson-Kotei noted that cybersecurity should be viewed not as a cost but as a strategic asset that builds customer trust and safeguards businesses in a digital economy.
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Soft Skills for a Hard Tech World
Dr Stephane Nwolley, CEO of Npontu Technology, stressed the need to balance technical expertise with soft skills. “We are training a generation that relies heavily on artificial intelligence. If we don’t balance that with soft skills, we risk losing the human side of innovation,” he said.
He revealed that Npontu Technology trains over 1,000 students annually, equipping them with both technical and problem-solving skills necessary to thrive in the evolving tech ecosystem.
Locally Relevant Solutions
Daniel Asare-Kyei, CEO of Esoko, added that digital transformation must also address local economic challenges. “Ghana faces many issues in agriculture, from weak processing capacity to low value addition. Until we can transform our raw produce into finished goods, we’ll continue to face economic limitations,” he said.
Asare-Kyei urged entrepreneurs to design solutions tailored to local needs rather than copying foreign models. “Every entrepreneur must ask: who am I designing this solution for? My community or someone abroad? No problem is too big to solve if we are driven by purpose and creativity,” he emphasized.
Ethel Cofie, CEO of EDEL Technology Consulting, concluded the session by highlighting the importance of coupling passion with business discipline. “Passion keeps you going when things get tough. But without discipline, sound financial management, and accountability, passion remains a hobby,” she said.
Cofie encouraged entrepreneurs to understand their costs, track returns, and build sustainable revenue models that ensure long-term business viability.
This article was originally reported by News Ghana and adapted for FroggyTalk.
