In a bold move to accelerate AI-driven digital transformation in the UAE, National Bank of Fujairah (NBF) has signed a Memorandum of Understanding with Finesse Global, a leading system integrator specializing in artificial intelligence, automation, cloud and cybersecurity solutions. This collaboration sets out to provide tailored financing for system integrators and enable end users to benefit from flexible terms as they embark on their digital transformation journeys.
Partnership Details and Purpose
The agreement centers on delivering dedicated financing solutions from NBF, designed to support Finesse Global’s clientele spanning large institutions to small and medium enterprises as they adopt technologies that underpin AI-driven digital transformation in the UAE.
Finesse Global brings to the table deep expertise in AI, analytics, automation, cloud and enterprise platforms, while NBF contributes sector focused banking solutions, creating a two pronged strategy to help UAE organizations reimagine operations, data and customer experiences in the digital age.
Benefits and Strategic Importance
Flexible financing: System integrators working with Finesse Global will have access to dedicated funding routes via NBF, making it easier for them to offer end users flexible terms.
Broader reach: NBF expands its value added services to a wider range of clients, including small and medium enterprises, which are often underserved in digital transformation financing.
Acceleration of AI led change: By combining finance and technology, the partnership is poised to fast track AI driven digital transformation in the UAE, supporting the country’s broader ambition to become a knowledge driven, innovation led economy.
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Statements from Leadership
Sunil Paul, Managing Director and Co Founder of Finesse Global, commented that the partnership “enables us to offer flexible terms to end users and allows NBF to tap into our extensive experience to expand value added services to a wide range of customers.”
Rehan Ali, Head of Business Banking at NBF, noted that the collaboration “reflects NBF’s commitment to supporting the ambitions of technology leaders and innovators in the UAE while expanding our financing solutions to empower businesses of all sizes to accelerate their digital transformation journeys.”
Why This Matters for the UAE Market
The UAE is actively advancing its digital economy and innovation agenda. Against this backdrop, the partnership offers tangible tools for organizations that want to undergo AI driven digital transformation in the UAE but may face barriers in financing or technology integration. The combination of banking services and technology integration expertise helps bridge that gap.
For small and medium enterprises in particular, access to flexible financing for system integrators means they can more easily adopt advanced digital solutions and contribute to the broader ecosystem of intelligence led growth.
Furthermore, for system integrators and technology providers, this partnership signals more viable routes for scaling by aligning with Finesse Global and accessing NBF financing programs to bring AI driven services to a wider market.
Outlook and Next Steps
As the collaboration takes shape, the key will be how effectively NBF and Finesse Global implement the financing solutions and integrate technology platform offerings into real client engagements. If executed well, this initiative could set a blueprint for how banks and technology firms partner in AI-driven digital transformation in the UAE and beyond.
Organizations looking to embark on or scale up digital initiatives should monitor how this partnership evolves and investigate whether they can benefit from the financing terms and technology solutions being enabled.
